derek gulbranson

Men look at other men’s crotches

I was reading this article about an eye-tracking study done by the Neilson Norman Group and the last example surprised me. This study used eye-tracking technology to record where a user's eye spent the most time when viewing a web page design. This technology is typically used to gather data used to compare the usability of design variations. The example below, however, compares the difference between men and women looking at the same picture.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.

And here I thought it was just me.

They should do a whole series studying all the variables on this. See if women check out each others tits with similar focus. Test porn, see what everybody's actually looking at. Compare it to what they say they're looking at. Would be very interesting.